Home Care Rebranding

Chelsea Place Home Care becomes ActivAge Home Care to Focus on a National Footprint

Punta Gorda, Florida, Sept. 1, 2022 /PRNewswire/ — ActivAge Home Care unveiled a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused helping seniors remain independent and live in the comfort of their own home.

According to an AARP study, nearly 80 percent of seniors 50+ want to remain in their home for the long term. ActivAge Home Care is committed to serving the needs of those who choose to live in their own home but need a little support to ensure they can live at home safely. As part of the recent rebranding, ActivAge’s new look and feel represents a commitment to “fun” and the company’s role to help seniors live their best life!

Following the rebranding of its sister company, ActivAge Adult Day Club in March 2022, ActivAge Home Care is now focused on delivering personalized in-home care services with a tropical touch. With an unmatched passion for world-class senior care, ActivAge Home Care offers seniors the ability to age in place and retain their sense of independence.

“We believe in person centered care; therefore, we create a custom care plan to meet the needs of those we care for,” said Kris Chana, Founder and CEO. “We learn about their wishes and desires as well as the needs of the family caregiver and build a “concierge style” care plan that matches these requests.”

“Whether someone just needs a friend to talk to and explore the town or they are looking for help with shopping, meal prep, light housekeeping, medication management or assistance with bathing, dressing, eating or much more, we create a personalized care plan that is perfect for them. We are hyper focused on the customer experience,” said Chana.

The new brand identity was unveiled at their Punta Gorda and Charlotte County Chamber of Commerce Ribbon Cutting Ceremony held August 18th. To kick off the rebranding, the home care team went under a full makeover from signage to uniforms, from the website to rack cards and so much more.

Initial elements of ActivAge’s brand evolution include:

New Logo: As a prominent representation of the company, people and brand, the new logo is playful, engaging, and welcoming. Inspired by the 1960’s and 70’s beach resorts, the new logo represents premier hospitality, good times, and genuine care.

New Theme: Previously Chelsea Place still had a tropical theme. However, now as ActivAge, the company has decided to go for bigger, better and way more FUN! You can’t help but smile when you look at the website and the printed material. The company still holds the priority of coastal style hospitality and is keeping the tropical atmosphere! Drawing inspiration from Margaritaville resorts and other vintage beach resorts.

New & Refined Mission, Vision & Purpose Statement:

Mission
Helping Seniors Live their Best Life

Vision
Change the World by Helping Seniors Find Joy, Happiness, and a Renewed Sense of Purpose. #NoSeniorLeftBehind

Purpose
To Transform the Lives of:

– The seniors we care for

– The families who entrust us

– The team who makes it happen

To learn more about ActivAge® Home Care, visit http://www.activagecare.com/ or call (941) 205-7449.

ABOUT ACTIVAGE
ActivAge Senior Care is shaping the world’s perception of senior care. Through our understanding of modern family caregivers, we are providing care our local communities can trust and creating experiences for our clients that will last a lifetime.

ActivAge is on a mission to transform the lives of 10 million seniors! ActivAge Home Care is the sister to company to ActivAge Adult Day Clubs, who recently launched a franchise model for adult day.

ActivAge, previously Chelsea Place, is still the same great company with the same people and the same mission…now, we just have a new name!

Media Contact
Kris Chana, ActivAge Home Care, 941-205-7449, kris@activagecare.com

Copyright © 2024 ActivAge Daytime Senior Care. All Rights Reserved.